June 1, 2020
Mental Models for Brand Placement
The use of brand placement in a movie or television program has been employed by advertisers for more than 50…
June 28, 2020
EFFECTS OF MEDIA-CREATED VISUAL IMAGES ON RESPONSES TO ACTUAL PEOPLE AND EVENTS
To reiterate, Shrum et al.’s (this volume) research clearly demonstrates that exposing television viewers to fictional events can influence their…
1 week ago
Rental Car Hiring in Dubai
Dubai is a coastal city. It has a warm climate. There are several options for traveling between different parts of…
July 5, 2021
Neurolinguistic Programming and Professional Development: Improving Communication Skills
Neurolinguistic programming (NLP) is the study of excellence, a collection of techniques that identify and define how the human mind…
December 25, 2020
Social Technology and Business Decisions
The real business challenge with the Social Web isn’t social media itself, but rather its relationship to the business or…
May 1, 2020
A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment
Bring up the issue of media effects in any group and it is likely to unleash a torrent of opinions.…
September 4, 2020
TOURISM SUPPLY
One way of looking at tourism supply is to focus on tourist attractions. Tourist attractions are fundamental to the very…
May 25, 2020
Paths From Television Violence to Aggression: Reinterpreting the Evidence
Entertainment provides at least three gratifications: a respite from the anxieties and pressures of everyday life; the opportunity to compare…
February 24, 2020
Customer Relationships: CRM Gets Social
In the traditional sales cycle, CRM (customer relationship management) forms a datadriven understructure that powers an overall customer life cycle.…
January 1, 2021
The Social Business Ecosystem
This chapter concludes and the introduction to social technology applied to business: it pulls together the elements of the social…
