February 24, 2020

    Customer Relationships: CRM Gets Social

    In the traditional sales cycle, CRM (customer relationship management) forms a datadriven understructure that powers an overall customer life cycle.…
    March 23, 2020

    The Need for Entertainment Scale

    Measuring individual differences in social-psychological variables has proved fruitful in consumer psychology. Well-known measures assess cognitive styles and motivations toward…
    September 9, 2020

    TOURIST DEMAND

    A common approach to studying of tourism is to divide it into the broad areas of demand and supply, and…
    June 28, 2020

    EFFECTS OF MEDIA-CREATED VISUAL IMAGES ON RESPONSES TO ACTUAL PEOPLE AND EVENTS

    To reiterate, Shrum et al.’s (this volume) research clearly demonstrates that exposing television viewers to fictional events can influence their…
    August 28, 2021

    Solar street Light Enhancements

    For a long time, I was curious about how solar lights functioned behind the scenes. Surprisingly, our class was fortunate…
    December 25, 2020

    Social Technology and Business Decisions

    The real business challenge with the Social Web isn’t social media itself, but rather its relationship to the business or…
    June 7, 2021

    Accelerated Learning, the Brain, Competencies and Interviews

    Accelerated learning has developed from Georgi Lazanov’s ‘Suggestopedia’, a technique for introducing positive suggestions and eliminating the negative in the…
    January 1, 2020

    Food safety issues

    Food safety is an important concern for patients with HIV infection because their immune systems have difficulty fighting off food-…
    May 1, 2020

    A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment

    Bring up the issue of media effects in any group and it is likely to unleash a torrent of opinions.…
    December 2, 2020

    Build a Social Business

    Creating a social business—that is to say, a business that is connected through deliberately collaborative processes with both its customers…
    
    Back to top button