February 24, 2020
Customer Relationships: CRM Gets Social
In the traditional sales cycle, CRM (customer relationship management) forms a datadriven understructure that powers an overall customer life cycle.…
March 23, 2020
The Need for Entertainment Scale
Measuring individual differences in social-psychological variables has proved fruitful in consumer psychology. Well-known measures assess cognitive styles and motivations toward…
September 9, 2020
TOURIST DEMAND
A common approach to studying of tourism is to divide it into the broad areas of demand and supply, and…
June 28, 2020
EFFECTS OF MEDIA-CREATED VISUAL IMAGES ON RESPONSES TO ACTUAL PEOPLE AND EVENTS
To reiterate, Shrum et al.’s (this volume) research clearly demonstrates that exposing television viewers to fictional events can influence their…
August 28, 2021
Solar street Light Enhancements
For a long time, I was curious about how solar lights functioned behind the scenes. Surprisingly, our class was fortunate…
December 25, 2020
Social Technology and Business Decisions
The real business challenge with the Social Web isn’t social media itself, but rather its relationship to the business or…
June 7, 2021
Accelerated Learning, the Brain, Competencies and Interviews
Accelerated learning has developed from Georgi Lazanov’s ‘Suggestopedia’, a technique for introducing positive suggestions and eliminating the negative in the…
January 1, 2020
Food safety issues
Food safety is an important concern for patients with HIV infection because their immune systems have difficulty fighting off food-…
May 1, 2020
A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment
Bring up the issue of media effects in any group and it is likely to unleash a torrent of opinions.…
December 2, 2020
Build a Social Business
Creating a social business—that is to say, a business that is connected through deliberately collaborative processes with both its customers…
