June 28, 2020

    EFFECTS OF MEDIA-CREATED VISUAL IMAGES ON RESPONSES TO ACTUAL PEOPLE AND EVENTS

    To reiterate, Shrum et al.’s (this volume) research clearly demonstrates that exposing television viewers to fictional events can influence their…
    September 4, 2020

    TOURISM SUPPLY

    One way of looking at tourism supply is to focus on tourist attractions. Tourist attractions are fundamental to the very…
    October 28, 2021

    Exam Pattern and Strategy to Crack IBPS PO

    Institute of Banking Personnel Selection (IBPS) conducts the IBPS PO exam every year to recruit eligible candidates for the post…
    August 28, 2021

    Solar street Light Enhancements

    For a long time, I was curious about how solar lights functioned behind the scenes. Surprisingly, our class was fortunate…
    February 24, 2020

    Customer Relationships: CRM Gets Social

    In the traditional sales cycle, CRM (customer relationship management) forms a datadriven understructure that powers an overall customer life cycle.…
    August 1, 2021

    Emotional Intelligence

    Emotional intelligence is the ability to perceive, integrate, understand and reflectively manage your own and other people’s feelings. It is…
    March 23, 2020

    The Need for Entertainment Scale

    Measuring individual differences in social-psychological variables has proved fruitful in consumer psychology. Well-known measures assess cognitive styles and motivations toward…
    November 5, 2021

    How to avoid becoming a victim of cybercrime:

    Do you want to stay safe on the internet? Cyber-attacks and scams, such as ransomware cyber-attacks, phishing and other online…
    June 1, 2020

    Mental Models for Brand Placement

    The use of brand placement in a movie or television program has been employed by advertisers for more than 50…
    April 19, 2022

    Why is SEO Important for Startups? – 3 Proven Benefits

    When you are starting a business, it can be difficult to know where to focus your time and energy. Should…
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