June 1, 2020

    Mental Models for Brand Placement

    The use of brand placement in a movie or television program has been employed by advertisers for more than 50…
    August 9, 2021

    How to Find the Best Roofing Contractors

    There are many different kinds of roofing contractors out there. If you want to get some good roofing services done,…
    February 24, 2020

    Customer Relationships: CRM Gets Social

    In the traditional sales cycle, CRM (customer relationship management) forms a datadriven understructure that powers an overall customer life cycle.…
    September 4, 2020

    TOURISM SUPPLY

    One way of looking at tourism supply is to focus on tourist attractions. Tourist attractions are fundamental to the very…
    May 1, 2020

    A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment

    Bring up the issue of media effects in any group and it is likely to unleash a torrent of opinions.…
    September 17, 2021

    What results to expect from Butt Lifters?

    Women often look for ways to enhance their booty and may have discovered shapewear for that. But, the main question…
    December 25, 2020

    Social Technology and Business Decisions

    The real business challenge with the Social Web isn’t social media itself, but rather its relationship to the business or…
    January 1, 2021

    The Social Business Ecosystem

    This chapter concludes and the introduction to social technology applied to business: it pulls together the elements of the social…
    August 28, 2021

    Solar street Light Enhancements

    For a long time, I was curious about how solar lights functioned behind the scenes. Surprisingly, our class was fortunate…
    June 28, 2020

    EFFECTS OF MEDIA-CREATED VISUAL IMAGES ON RESPONSES TO ACTUAL PEOPLE AND EVENTS

    To reiterate, Shrum et al.’s (this volume) research clearly demonstrates that exposing television viewers to fictional events can influence their…
    
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