June 1, 2020
Mental Models for Brand Placement
The use of brand placement in a movie or television program has been employed by advertisers for more than 50…
January 1, 2021
The Social Business Ecosystem
This chapter concludes and the introduction to social technology applied to business: it pulls together the elements of the social…
June 7, 2021
Accelerated Learning, the Brain, Competencies and Interviews
Accelerated learning has developed from Georgi Lazanov’s ‘Suggestopedia’, a technique for introducing positive suggestions and eliminating the negative in the…
September 4, 2020
TOURISM SUPPLY
One way of looking at tourism supply is to focus on tourist attractions. Tourist attractions are fundamental to the very…
May 1, 2020
A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment
Bring up the issue of media effects in any group and it is likely to unleash a torrent of opinions.…
December 25, 2020
Social Technology and Business Decisions
The real business challenge with the Social Web isn’t social media itself, but rather its relationship to the business or…
April 24, 2021
The New Role: Social Interactions
The “social” in “Social Web” implies more than technology, more than the networks where people post photos and review books:…
July 30, 2021
Developing Creativity, Intuition and Innovation in Schools
CREATIVITY – THE STARTING POINT Highly effective school leaders encourage the creativity of staff to find better solutions to school…
March 23, 2020
The Need for Entertainment Scale
Measuring individual differences in social-psychological variables has proved fruitful in consumer psychology. Well-known measures assess cognitive styles and motivations toward…
January 1, 2020
Food safety issues
Food safety is an important concern for patients with HIV infection because their immune systems have difficulty fighting off food-…
