June 1, 2020

    Mental Models for Brand Placement

    The use of brand placement in a movie or television program has been employed by advertisers for more than 50…
    January 1, 2021

    The Social Business Ecosystem

    This chapter concludes and the introduction to social technology applied to business: it pulls together the elements of the social…
    June 7, 2021

    Accelerated Learning, the Brain, Competencies and Interviews

    Accelerated learning has developed from Georgi Lazanov’s ‘Suggestopedia’, a technique for introducing positive suggestions and eliminating the negative in the…
    September 4, 2020

    TOURISM SUPPLY

    One way of looking at tourism supply is to focus on tourist attractions. Tourist attractions are fundamental to the very…
    May 1, 2020

    A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment

    Bring up the issue of media effects in any group and it is likely to unleash a torrent of opinions.…
    December 25, 2020

    Social Technology and Business Decisions

    The real business challenge with the Social Web isn’t social media itself, but rather its relationship to the business or…
    April 24, 2021

    The New Role: Social Interactions

    The “social” in “Social Web” implies more than technology, more than the networks where people post photos and review books:…
    July 30, 2021

    Developing Creativity, Intuition and Innovation in Schools

    CREATIVITY – THE STARTING POINT Highly effective school leaders encourage the creativity of staff to find better solutions to school…
    March 23, 2020

    The Need for Entertainment Scale

    Measuring individual differences in social-psychological variables has proved fruitful in consumer psychology. Well-known measures assess cognitive styles and motivations toward…
    January 1, 2020

    Food safety issues

    Food safety is an important concern for patients with HIV infection because their immune systems have difficulty fighting off food-…
    
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