Digital Marketing
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The New Role: Social Interactions
The “social” in “Social Web” implies more than technology, more than the networks where people post photos and review books:…
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The Social Business Ecosystem
This chapter concludes and the introduction to social technology applied to business: it pulls together the elements of the social…
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Social Technology and Business Decisions
The real business challenge with the Social Web isn’t social media itself, but rather its relationship to the business or…
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Build a Social Business
Creating a social business—that is to say, a business that is connected through deliberately collaborative processes with both its customers…
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EFFECTS OF MEDIA-CREATED VISUAL IMAGES ON RESPONSES TO ACTUAL PEOPLE AND EVENTS
To reiterate, Shrum et al.’s (this volume) research clearly demonstrates that exposing television viewers to fictional events can influence their…
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Mental Models for Brand Placement
The use of brand placement in a movie or television program has been employed by advertisers for more than 50…
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A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment
Bring up the issue of media effects in any group and it is likely to unleash a torrent of opinions.…
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Customer Relationships: CRM Gets Social
In the traditional sales cycle, CRM (customer relationship management) forms a datadriven understructure that powers an overall customer life cycle.…
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