Social media
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EFFECTS OF MEDIA-CREATED VISUAL IMAGES ON RESPONSES TO ACTUAL PEOPLE AND EVENTS
To reiterate, Shrum et al.’s (this volume) research clearly demonstrates that exposing television viewers to fictional events can influence their…
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A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment
Bring up the issue of media effects in any group and it is likely to unleash a torrent of opinions.…
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Customer Relationships: CRM Gets Social
In the traditional sales cycle, CRM (customer relationship management) forms a datadriven understructure that powers an overall customer life cycle.…
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